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Jerry Kackley

President, K Group

Shover is co-founder and Vice President of K Group and has 20 years experience as a marketing executive and community leader. Shover received her Bachelors of Arts in Journalism from the University of Arizona in 1982 and then opened the Public Relations Division for Cramer-Krasselt. Her clients included Phoenix Motor Company-Mercedes Benz,  Kentucky Fried Chicken (Arizona and New Mexico).

In 1985, Lisa became the Marketing Director for Pinnacle Peak Land Company where she internalized the marketing function. Concurrently, she introduced Troon Golf & Country Club, Pinnacle Peak Development Company, Pinnacle Peak Realty, Vincent’s French Cuisine, and Pinnacle Peak Village.

Lisa Shover

Vice President, K Group

Advisory Board

Mike Kritzman
Founder & CEO, SkillNet


A seasoned technology professional with an extensive track record of success. Prior to founding SkillNet , Mike founded a regulatory compliance SaaS business called Compliance11 that was acquired by Charles Schwab.


In previous roles, Mike held management positions at Oracle, Ernst and Young, Vitria, and Tenfold.

Mr. Kritzman graduated from Indiana University with BS in Marketing and Mechanical Engineering from Purdue University

Co-founder and President of K Group with 25 years of experience as a senior marketing and planning executive. Educated at Kansas State University (BS in Business – 1972), South Dakota State University (MS in Economics – 1975) and Carnegie-Mellon University (MBA – 1977).

After graduate school Kackley joined Booz Allen & Hamilton where he worked for a number of Fortune 500 clients. Jerry headed the strategic planning function for two PepsiCo divisions – Frito-Lay and North American Van Lines – and later headed marketing and business development for Marriott Corporation.

As President of K Group, Kackley is actively involved in each of the firm’s major client assignments. He has worked for a wide variety of clients including Allstate Insurance, Marriott Hotels, Marriott Food and Services Management, USA Today, Greater Phoenix Economic Council, The Salvation Army, Pepsi Cola, ADP Payroll Services group.​

Damon Ragusa
Founder & CEO, ThinkVine


An accomplished entrepreneur and marketing technologist, Damon founded ThinkVine LLC in 2008. ThinkVine was subsequently selected as a leader in the marketing mix modeling space by Forrester Research, an independent research firm.


Damon's responsibilities cover the overall leadership of and responsibility for the company's performance, driving ThinkVine's thought leadership platform and contributing to its long-term product vision. 


He holds degrees in Quantitative Studies and Psychology and has conducted advanced studies in both Business Administration and Computer Science.